From Empower Virtual Summit 2021
Most homeowners can benefit from switching to solar, but selling solar is far from simple. In this session, we’ll take a deep dive into what really drives a homeowner’s decision to buy solar with your company. With the help of Rebekah Carpenter, a 20-year solar pro, and the owner of Finger Lakes Renewables Solar Energy; Scott Nguyen, CEO of 17TeraWatts and a Fellow at UT-Austin Energy Institute; and Dr. Varun Rai, Director of the Energy Institute at the University of Texas at Austin, we’ll unpack buyers’ rationales and talk about how installers can apply consultation, awareness, and empathy throughout their sales process to close the sale.
Finding Their “Yes”: What Really Drives a Homeowner’s Decision to Buy From You
