Switch to the Future

It's time to move beyond the era of clunky grids and bring the future of solar closer: simplify your job, banish outdated technology, and grow your business faster.

Just like how old energy has nothing on solar, a patchwork of outdated design and sales software has nothing on Aurora. Our solar platform transforms the process of designing, selling, and delivering projects. From the first impression to project installation, with Aurora, you can provide a personalized solar customer experience that is uncomplicated.

Let’s deliver a new energy experience, one with the simplicity and predictability of a sunrise. You – the solar pro – make this possible. You power the energy switch, and you deserve better and faster tools to make it happen.

It’s time to switch to the future.

Our Story

Solar shouldn’t be this hard

In 2013, it took two graduate students seven months to design a solar energy system and then just two weeks to install it. What happened? Our co-founders Christopher Hopper and Samuel Adeyemo spent half a year cobbling together various tools to design the system because there was no other way to do it. The project was successful—the process simply wasn’t.

That’s how Chris and Sam came up with the idea to start Aurora Solar. In order to create a future of solar for all, our co-founders realized designing a PV system needs to be just as easy as installing one.

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August

2013

Aurora Solar was founded by Christopher Hopper and Samuel Adeyemo while students at the Stanford Graduate School of Business

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July

2015

Aurora Solar's performance simulation engine is validated by the National Renewable Energy Laboratory.

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December

2015

Aurora Solar’s remote shading accuracy is validated by the National Renewable Energy Laboratory (NREL).

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November

2016

Aurora is awarded $400,000 from the U.S. Department of Energy's SunShot Incubator Program, Technology to Market, Incubator 10.

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February

2019

Raised $20 million in Series A led by Energize Ventures.

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March

2020

Aurora becomes the first assessment tool approved by the California Energy Commission to demonstrate compliance with the CA Title 24 solar mandate.

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September

2020

Battery storage backup and recommendation functionality released.

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November

2020

Raised $50 million in Series B led by ICONIQ.

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April

2021

Surpasses five million solar projects designed in the software.

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May

2021

Aurora announces $250M in Series C led by Coatue.

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February

2022

Aurora announces $200M in Series D led by Coatue and Energize.

Meet Aurora

The people powering solar

Whether partnering with customers to grow their businesses or testing computer vision models, Aurorans are united by the drive to create a future of solar for all. We work every day to innovate the platform trusted most by solar providers around the world.

View Careers

Our Team

A smiling man with closely cropped hair wearing a black t-shirt against a white background.

Christopher Hopper

Co-Founder & Chief Executive Officer

A smiling man in a grey half-zip sweater over a collared shirt.

Matt Idema

President & Chief Operating Officer

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Carina Brockl

Senior Vice President of Sales

Professional smiling man with crossed arms wearing a checkered shirt.

Jesse Davis

Vice President of Enterprise Sales

A man in a black blazer with a serious expression, standing against a white background.

Rahul Pathak

Senior Vice President of Engineering

Confident professional man with a gentle smile, dressed in a smart grey blazer over a black shirt, posing against a white background.

Eraj Siddiqui

Senior Vice President of Customer Success & Services

A smiling woman with long hair wearing a white blazer over a floral blouse, set against a white background.

Annu Yadav

Head of Design

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Paul Grana

General Manager, HelioScope

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Nicola Jacks

Vice President of People

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Charlie Herche

Vice President of Finance

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Sudeep Deshpande

Vice President of Operations

Katharina Meran

Vice President & General Manager

Our customers Moving the industry forward, together

Advancing the solar industry brings the future closer, and that work is powered by you. Here’s how Aurora customers are making a clean energy future possible.

A smiling man with glasses, wearing a blazer and a blue checkered shirt, with a softly blurred background emphasizing his cheerful expression.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
I would go as far as to say it’s impossible to scale without a tool like Aurora. It makes sure we’re not pitching things we can’t uphold or making promises we can’t deliver on.
A smiling man in a green shirt with a black zip-up vest standing against a neutral background.
  • Nathan Kercher

  • Vice President of Business, SunFarm Energy
We found that [SolarGraf] wasn’t as technically oriented as our sale was. That’s when we decided to look at other softwares that would give our reps and clients the accuracy they need to make the right buying decision on solar… Aurora is the only tool in the market that matches the technical acumen of our team.
A smiling man in a checkered shirt, in a black and white portrait.
  • Austin Seawright

  • VP of Design & Engineering at Infinity Energy
"It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start."
  • Donald Miller

  • Solar Consultant, Freedom Forever
Learning how to use Sales Mode was almost immediate – everything is right where it needs to be. Sales Mode is probably the easiest aspect of my job.
  • Jeremy Davis

  • Solar Consultant, Convert Solar
Never once with Aurora have I been in a position where I’ve felt like I’ve over-promised and under-delivered.
A professional headshot of a man with a subtle smile, wearing a light blue button-up shirt against a neutral background.
  • Joseph Hawes

  • Sales Team Lead, NY State Solar
Because it [Aurora] builds a house for you, it's super simple. You're basically adding the panels and getting the panel count right, and you're done. I could create a proposal in probably like less than three minutes. That’s how great it is.
  • Sam Wakefield

  • Sales Trainer, Apricot Solar
More jobs are going to install because the homeowner feels confident that they’re actually going to get what we originally showed them.
  • Sam Wakefield

  • Sales Trainer, Apricot Solar
We can see so many people so much faster. There was no way I could run 4-7 appointments per day using the tools we had before.
  • Wood Makenzie

  • "How solar software delivers ROI"
Interviews with installers using Aurora’s 3D modeling with shade and tilt analysis during the sales process found that its implementation resulted in as much as a 99 percent reduction in change orders.
A smiling man with a neatly groomed beard and short hair, wearing a maroon shirt, in front of a geometrically patterned, black and white background.
  • Jason Elseman

  • Project Engineer, Wellspring Components LLC
Submitting the plan set was as smooth as can be and we had no issues with the AHJ. Our team has already saved a ton of time with this service.
A man with a beard, smiling outdoors, with a blurred green background suggesting a natural, leafy setting.
  • Rob Evans

  • Training & Development Manager, Semper Solaris
The final product that we’re presenting to the homeowner is just so much more professional. The 3D models, sunpath, LIDAR, and other tools are very effective in a sale.
A smiling man with glasses, wearing a blazer and a blue checkered shirt, with a softly blurred background emphasizing his cheerful expression.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
I would go as far as to say it’s impossible to scale without a tool like Aurora. It makes sure we’re not pitching things we can’t uphold or making promises we can’t deliver on.
A smiling man in a green shirt with a black zip-up vest standing against a neutral background.
  • Nathan Kercher

  • Vice President of Business, SunFarm Energy
We found that [SolarGraf] wasn’t as technically oriented as our sale was. That’s when we decided to look at other softwares that would give our reps and clients the accuracy they need to make the right buying decision on solar… Aurora is the only tool in the market that matches the technical acumen of our team.
A smiling man in a checkered shirt, in a black and white portrait.
  • Austin Seawright

  • VP of Design & Engineering at Infinity Energy
"It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start."
  • Donald Miller

  • Solar Consultant, Freedom Forever
Learning how to use Sales Mode was almost immediate – everything is right where it needs to be. Sales Mode is probably the easiest aspect of my job.
  • Jeremy Davis

  • Solar Consultant, Convert Solar
Never once with Aurora have I been in a position where I’ve felt like I’ve over-promised and under-delivered.
A professional headshot of a man with a subtle smile, wearing a light blue button-up shirt against a neutral background.
  • Joseph Hawes

  • Sales Team Lead, NY State Solar
Because it [Aurora] builds a house for you, it's super simple. You're basically adding the panels and getting the panel count right, and you're done. I could create a proposal in probably like less than three minutes. That’s how great it is.
  • Sam Wakefield

  • Sales Trainer, Apricot Solar
More jobs are going to install because the homeowner feels confident that they’re actually going to get what we originally showed them.
  • Sam Wakefield

  • Sales Trainer, Apricot Solar
We can see so many people so much faster. There was no way I could run 4-7 appointments per day using the tools we had before.
  • Wood Makenzie

  • "How solar software delivers ROI"
Interviews with installers using Aurora’s 3D modeling with shade and tilt analysis during the sales process found that its implementation resulted in as much as a 99 percent reduction in change orders.
A smiling man with a neatly groomed beard and short hair, wearing a maroon shirt, in front of a geometrically patterned, black and white background.
  • Jason Elseman

  • Project Engineer, Wellspring Components LLC
Submitting the plan set was as smooth as can be and we had no issues with the AHJ. Our team has already saved a ton of time with this service.
A man with a beard, smiling outdoors, with a blurred green background suggesting a natural, leafy setting.
  • Rob Evans

  • Training & Development Manager, Semper Solaris
The final product that we’re presenting to the homeowner is just so much more professional. The 3D models, sunpath, LIDAR, and other tools are very effective in a sale.
A smiling man with glasses, wearing a blazer and a blue checkered shirt, with a softly blurred background emphasizing his cheerful expression.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When you’re selling as much as we’re selling, you have to be able to deliver build-ready projects to your operations team. When sales and operations are aligned, that ultimately allows us to sell more. Aurora has allowed us to bridge that gap.
A smiling man with glasses against a light background.
  • Brett Bouchy

  • CEO, Freedom Forever
Most other tools out there are just proposal skins that give rough estimates – and we've used them all. We were so impressed with Aurora's technology that we decided to use them for everything, all the way from proposal to the design, because accuracy is so important.
A smiling man with glasses, wearing a blazer and a blue checkered shirt, with a softly blurred background emphasizing his cheerful expression.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When we can be accurate on the front-end it helps reduce timelines on the back-end – and that cuts weeks and weeks out of projects.
A smiling person posing for a selfie with colorful artwork on the wall in the background.
  • George Young

  • Director of Solar Development, Solar Energy Services
We’ve had 4 cases where customers didn’t agree with the measurements on the Aurora design that we presented virtually. We decided to go out to the site and measure the house by hand with the homeowner, and in every instance, Aurora was correct. They were actually wrong about the measurements of their own home. The accuracy of the Aurora software, combined with our willingness to put it to the test on-site, helped close the deal each time!
Smiling man in a blue shirt against a grey background.
  • Steve Brooke

  • VP of Sales, Baker Electric
It's such a game-changer that we don’t have to take Suneye readings anymore which saves us time and money. It's wonderful to utilize a platform like Aurora to be so confident in what the system will produce.
  • Alex Chelius

  • Proposal Manager, Momentum Solar
Aurora has given us the ability to design efficiently and be confident that we’re providing to the customer a detailed representation of what is going to be on-site without traveling there.
A smiling man with a neatly trimmed beard wearing a white shirt and patterned tie.
  • Richard Murdocco

  • Vice President of Marketing, NY State Solar
In less than a month utilizing Aurora’s Lead Capture AI, we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels. In my estimation, Lead Capture AI is effective because the tool leverages engaging visuals with readily quantified benefits, helping potential clients understand not only their savings, but what solar would realistically look like on their home.
A man with a beard, smiling outdoors, with a blurred green background suggesting a natural, leafy setting.
  • Rob Evans

  • Training & Development Manager, Semper Solaris
Previous software was a very manual process, so sales reps could spend 2 hours in the home. Now they can get all of that done in about 20 mins.
A smiling man holding a small dog, framed in a circular border against a pale background.
  • Dean Scott

  • Director of Operations, Sunpro
We can now create a design for a home in a predetermined amount of time. When it becomes more of a push-of-a-button as opposed to an order, it definitely helps our efficiency. When that pipeline of jobs becomes exponentially bigger, it becomes more and more critical.
Confident businessman with a friendly smile.
  • Colin Gload

  • VP of Sales/Co-founder Lumina Solar
The value add to the sales process was huge because we can actually walk through the design with the homeowner. The customer feels like we’re redesigning and building it with them which lends more credibility to us as a company and makes it seem like we’re not just salespeople.
A man in a plaid shirt smiling at the camera, rendered in grayscale.
  • Austin Seawright

  • VP of Design & Engineering at Infinity Energy
It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start
A smiling man with glasses, wearing a blazer and a blue checkered shirt, with a softly blurred background emphasizing his cheerful expression.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When you’re selling as much as we’re selling, you have to be able to deliver build-ready projects to your operations team. When sales and operations are aligned, that ultimately allows us to sell more. Aurora has allowed us to bridge that gap.
A smiling man with glasses against a light background.
  • Brett Bouchy

  • CEO, Freedom Forever
Most other tools out there are just proposal skins that give rough estimates – and we've used them all. We were so impressed with Aurora's technology that we decided to use them for everything, all the way from proposal to the design, because accuracy is so important.
A smiling man with glasses, wearing a blazer and a blue checkered shirt, with a softly blurred background emphasizing his cheerful expression.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
When we can be accurate on the front-end it helps reduce timelines on the back-end – and that cuts weeks and weeks out of projects.
A smiling person posing for a selfie with colorful artwork on the wall in the background.
  • George Young

  • Director of Solar Development, Solar Energy Services
We’ve had 4 cases where customers didn’t agree with the measurements on the Aurora design that we presented virtually. We decided to go out to the site and measure the house by hand with the homeowner, and in every instance, Aurora was correct. They were actually wrong about the measurements of their own home. The accuracy of the Aurora software, combined with our willingness to put it to the test on-site, helped close the deal each time!
Smiling man in a blue shirt against a grey background.
  • Steve Brooke

  • VP of Sales, Baker Electric
It's such a game-changer that we don’t have to take Suneye readings anymore which saves us time and money. It's wonderful to utilize a platform like Aurora to be so confident in what the system will produce.
  • Alex Chelius

  • Proposal Manager, Momentum Solar
Aurora has given us the ability to design efficiently and be confident that we’re providing to the customer a detailed representation of what is going to be on-site without traveling there.
A smiling man with a neatly trimmed beard wearing a white shirt and patterned tie.
  • Richard Murdocco

  • Vice President of Marketing, NY State Solar
In less than a month utilizing Aurora’s Lead Capture AI, we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels. In my estimation, Lead Capture AI is effective because the tool leverages engaging visuals with readily quantified benefits, helping potential clients understand not only their savings, but what solar would realistically look like on their home.
A man with a beard, smiling outdoors, with a blurred green background suggesting a natural, leafy setting.
  • Rob Evans

  • Training & Development Manager, Semper Solaris
Previous software was a very manual process, so sales reps could spend 2 hours in the home. Now they can get all of that done in about 20 mins.
A smiling man holding a small dog, framed in a circular border against a pale background.
  • Dean Scott

  • Director of Operations, Sunpro
We can now create a design for a home in a predetermined amount of time. When it becomes more of a push-of-a-button as opposed to an order, it definitely helps our efficiency. When that pipeline of jobs becomes exponentially bigger, it becomes more and more critical.
Confident businessman with a friendly smile.
  • Colin Gload

  • VP of Sales/Co-founder Lumina Solar
The value add to the sales process was huge because we can actually walk through the design with the homeowner. The customer feels like we’re redesigning and building it with them which lends more credibility to us as a company and makes it seem like we’re not just salespeople.
A man in a plaid shirt smiling at the camera, rendered in grayscale.
  • Austin Seawright

  • VP of Design & Engineering at Infinity Energy
It's all about customer expectations. It's a great experience for everyone: the rep, the company, the customer. It makes the whole process easier when you get it right from the start

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