NOTE: This blog was originally published in 2021. We updated it in September, 2024, to reflect the latest information.
The solar industry employs more people than most other energy sectors — more than 360,000 people by the end of 2023, according to the Department of Energy. This growth is projected to continue — to reach President Biden’s goal of 100% clean energy by 2035, that number will have to grow to over 900,000.
While we know that solar offers meaningful career opportunities with good wages, studies like SEIA’s also show that the industry still has a sizable representation gap. Closing this gap is a worthwhile goal – it helps the public see that solar energy and other renewable power sources are attainable and desirable for anyone and everyone.
In this blog, we’ll look the people behind solar businesses, and review the resources solar employers can use to recruit the best talent for their teams and ensure an inclusive work environment with plenty of advancement.
How to find the best candidates for solar jobs
According to a 2023 Interstate Renewable Energy Network (IREC) study, 97% of installers had difficulty finding qualified applicants, with 45% finding it “very difficult.” We should pause and consider not only the problem itself but also the reasons behind staffing issues before we look at solutions.
Challenges in finding qualified solar job candidates
“If you need more workers, hire more people.” That seems like a simple solution. But is it really that simple? Not always. Let’s talk about four challenges that persist in the recruitment process. As we dive into these specific roadblocks, we can understand why hiring in the solar industry can be more complex than initially seems.
Competitive job market
While the solar industry has been experiencing some uncertainty recently, companies continue entering the market and expanding their operations. This growth, while positive for the industry, has intensified competition for qualified candidates.
Skilled professionals, particularly those with experience in solar technology, project management, or engineering, are highly sought after. Many of these individuals are already employed and convincing them to switch companies can be challenging.
Additionally, the renewable energy sector competes with other industries, such as technology and construction, for talent, which makes finding and attracting top-tier candidates even more difficult. Employers must offer competitive salaries, benefits, and opportunities for growth to stand out in this crowded job market.
Cultural fit
Hiring someone with the right technical skills is important, but ensuring they are a good cultural fit for your company is equally crucial.
The solar industry is often driven by a passion for sustainability and environmental stewardship. Candidates who do not share these values or who are not aligned with a company’s mission may struggle to integrate into the team, affecting morale and productivity. In fact, they may stay in a position for a short time and then be ready to move on at the first opportunity. Align the candidate with the culture that you seek to build or maintain.
Additionally, solar companies often have unique workplace cultures that emphasize innovation, collaboration, and adaptability. Finding candidates who thrive in such environments and are genuinely motivated by the work can be challenging. Therefore, recruiters must carefully assess not only technical qualifications but also whether potential hires align with the company’s ethos and values.
Seasonal variability
The demand for solar installations can be highly seasonal, particularly in regions with distinct weather patterns. This seasonality affects not just sales but also staffing needs.
During peak installation seasons, companies may need to ramp up their workforce significantly, which can lead to a reliance on temporary or contract workers. However, finding qualified candidates willing to work on a seasonal basis can be challenging. Many job seekers are looking for stable, full-time employment, and the cyclical nature of the solar industry may not appeal to everyone.
Additionally, there can be a lag in workforce availability during the off-season, making it difficult to maintain a consistent pipeline of skilled candidates ready to step in when demand surges.
Retention
Retaining qualified candidates is another significant challenge in the solar industry. High turnover rates can be costly and disruptive, leading to a loss of institutional knowledge and a need for continuous training and recruitment efforts.
Several factors contribute to retention challenges, including the intense competition for skilled workers, who may be lured away by better offers from other companies or industries. Additionally, the physically demanding nature of some solar installation jobs can lead to burnout or career changes, particularly among field workers.
Companies need to invest in employee engagement, offer clear career progression paths, and foster a supportive work environment to enhance retention rates.
Exploring opportunities in the renewable energy job market
The renewable energy sector as a whole is witnessing unprecedented growth as the world intensifies efforts to combat climate change and transition to sustainable energy sources. Among the various segments of this industry, solar energy stands out as a major player, offering a range of career opportunities for individuals passionate about contributing to a greener future. Consider some of the factors that make the solar market a great place for career advancement.
Growing demand
As countries around the world commit to transitioning from fossil fuels to renewable energy, the demand for skilled professionals in the solar industry is at an all-time high. According to the International Renewable Energy Agency (IRENA), renewable energy jobs worldwide reached 13.7 million at the end of 2022, with solar energy accounting for nearly 4.9 million of these jobs.
This growing demand is not only a result of environmental considerations but also due to the economic benefits of solar energy. Solar power is now one of the cheapest sources of electricity in many parts of the world, making it a financially attractive option for both governments and private enterprises.
Diverse roles
The solar industry offers a wide range of career paths that cater to various skill sets and professional backgrounds.
- Engineering and Design: Engineers play a crucial role in the solar industry, from designing photovoltaic (PV) systems to developing new solar technologies. Electrical, mechanical, and civil engineers are all in high demand. These roles involve creating efficient, reliable, and cost-effective solar power systems that can be scaled to meet the energy needs of communities and businesses.
- Project Management: As solar projects grow in scale and complexity, the need for skilled project managers has also increased. These professionals oversee the planning, execution, and completion of solar installations, ensuring they are delivered on time, within budget, and according to quality standards.
- Research and Development (R&D): For those interested in innovation and technology, R&D roles offer the chance to work on cutting-edge advancements in solar energy. Researchers in this field focus on improving the efficiency of solar panels, developing new materials, and exploring novel applications of solar technology.
- Policy and Advocacy: As governments around the world set ambitious renewable energy targets, there is a growing need for professionals who understand the regulatory landscape and can advocate for policy change.
- Operations and Maintenance: As the number of solar installations increases, so does the demand for technicians and specialists who can maintain and optimize these systems.
Future trends
The renewable energy sector is dynamic, with technological advancements continuously shaping the landscape. Several emerging trends are creating new opportunities within the solar industry:
- Advanced Solar Panels: Innovations in solar panel technology, such as bifacial panels and perovskite solar cells that promise higher efficiency at lower costs, are opening up new avenues for research and development jobs.
- Energy Storage Solutions: One of the biggest challenges in renewable energy is storing power generated from intermittent sources like solar and wind. Advances in battery technology and energy storage systems are critical for the growth of the solar industry, as they allow for the storage of excess energy generated during peak production times for use when the sun isn’t shining.
- Digitalization and Smart Grids: The integration of digital technology with solar power systems, including the use of artificial intelligence (AI) for predictive maintenance and smart grids for efficient energy distribution, is creating new roles in IT, software development, and data analysis.
- Offshore Wind and Hybrid Renewable Systems: The combination of solar with other renewable energy sources, such as offshore wind, is becoming increasingly popular. Hybrid systems that combine solar and wind power offer greater reliability and efficiency.
Key locations for careers in solar energy
When it comes to building a career in solar energy, location matters. Certain regions in the United States, such as California, Texas, and Massachusetts, have emerged as leaders in renewable energy investments and job creation.
California, for example, is known for its robust solar market, thanks to its abundant sunshine, progressive state policies, and strong commitment to reducing carbon emissions.
Texas, traditionally known for its oil and gas industry, has recently become a powerhouse in renewable energy, capitalizing on its vast land resources and favorable climate to build large-scale solar farms.
Massachusetts, on the other hand, has made significant strides in renewable energy through a combination of state policies, public-private partnerships, and a focus on clean energy innovation, making it a hub for solar jobs in the Northeastern United States.
In addition to these regional leaders, various states and municipalities across the country offer local incentives to attract renewable energy companies and talent. These incentives can take the form of tax breaks, grants, and subsidies designed to lower the cost of solar installations and make it more attractive for businesses to invest in solar projects.
Why diversity matters for solar companies — and how you can advance it
Clean energy represents the future. The industry advocates for supportive energy policies but also needs diversity advocates within the workplace.
This article digs into the U.S. Solar Industry Diversity Study’s findings to examine where the solar industry currently stands on diversity and what solar businesses can do to close representation gaps in their teams.
Essential technical skills and experience for solar energy
Professionals looking to succeed in the solar energy field need a specific set of technical skills and experience.
One of the most fundamental areas of expertise is technical proficiency in solar panel installation and maintenance. This involves a deep understanding of photovoltaic (PV) systems, including how to properly install, configure, and maintain solar panels to ensure maximum energy production and efficiency. Additionally, professionals should be skilled in conducting energy efficiency assessments to identify opportunities for optimizing system performance.
Another critical skill in the solar energy industry is data analysis. With the increasing reliance on digital tools and smart technologies, the ability to analyze energy consumption data and model energy systems is becoming more important. Professionals in this field must be adept at using software tools and technologies to monitor and optimize the performance of solar installations.
Project management experience is also highly valued in the solar energy sector. Managing renewable energy projects requires a unique blend of technical knowledge and organizational skills. Professionals need to be adept at budgeting, scheduling, and ensuring compliance with regulatory standards throughout the project’s duration.
Educational routes and certification options
How do potential employees acquire the skills they need to be successful in the solar industry? Here are a few avenues that job seekers and employers can use to get and refresh their necessary skills. For a more in-depth view, check out our 2024 Solar Industry Snapshot.
Relevant degrees
Pursuing a career in the solar industry often starts with obtaining a relevant degree, such as environmental science, solar energy engineering, or sustainable development. These programs provide foundational knowledge and skills that are critical for understanding the technical and environmental aspects of solar energy.
Specialized certifications
Beyond traditional degrees, specialized certifications like the NABCEP Solar PV Installer Certification and the Certified Energy Manager (CEM) credential can significantly enhance job prospects by demonstrating specialized expertise and commitment to the field.
Online courses and workshops
Many universities and organizations offer online courses and workshops focused on renewable energy technologies and management, providing flexible learning opportunities for those looking to enter or advance in the solar industry.
Skill transferability
Skills gained from various backgrounds, such as the military, can also be highly transferable to solar jobs, as they often include project management, technical training, and leadership experience, all of which are valuable in solar careers.
Training programs and opportunities
Another potential source of great hires is the Solar Ready Vets program, which trains exiting military personnel for careers in solar. Interviews with industry employers have indicated a high degree of skill transferability between military occupations and solar jobs. Interested companies can sign up to be added to the program’s employer directory.
Strategies for retaining talent
How can solar employers stem the tide of disappearing talent? Employee retention is an epidemic that can be difficult to control. By addressing the following areas, solar companies can build a strong, dedicated workforce committed to driving the future of renewable energy.
- Career Development: Provide opportunities for professional growth through training, mentorship, and advancement programs.
- Competitive Compensation: Offer attractive salary packages, benefits, and performance incentives to retain top talent.
- Positive Work Environment: Foster a supportive and inclusive workplace culture that values employees’ contributions and encourages work-life balance.
Summary
Facilitating an inclusive hiring process is imperative for solar businesses. With the resources highlighted above, employers can recruit the best solar talent, increasing job satisfaction and creating a diverse, productive work environment.
There’s no magic wand, but these resources can help you get started on the right foot — whether you’re a job searcher or a company that’s hiring.
Featured image by Josh Calabrese.
