ROI isn’t just for homeowners
Return on investment, aka ROI, isn’t just a number in a homeowner’s proposal — it’s a survival metric for solar companies. Margins are tighter, financing is more expensive, and policy changes keep reshaping how solar is sold and valued. In California, NEM 3.0 shifted the market toward storage. Now, new legislation like the One Big Beautiful Bill (OBBB) (again, we didn’t name it) is changing the rules again.
Homeowners will always ask about payback periods and monthly savings, and it’s past time for installers to start asking it about their investments: What’s the ROI of how we run our business? Because the hidden costs of limited, inaccurate tools — from redesigns to delays — quietly eat away at margins and damage your reputation.
Download our free ROI Playbook now
ROI is no longer optional
In the early days of residential solar, high demand and generous incentives covered inefficiency. But today, the margin for error is razor thin. Every extra hour a proposal takes, every mistake that triggers a redesign, every disconnect between sales and operations eats into profit and slows growth.
The installers who are thriving now are:
- Automating repetitive steps to scale faster
- Delivering proposals in minutes, not days
- Using accurate models that reduce redesigns and change orders
- Staying flexible as policies and prices shift
- Relying on visibility and reporting to tighten handoffs
Real companies, real ROI
But don’t take our word for it. Leading solar companies across the country (and the world) are seeing results right now.
- New Day Solar boosted their close rates by 15% and cut 6+ hours per project by reducing back-and-forth between sales and engineering.
- Our World Energy slashed their change orders from 40% to under 10% by using more accurate models at the point of sale.
- Simply Solar cut their plan set turnaround from 7 days to under 24 hours, freeing engineering resources and improving handoffs.
From cost center to growth engine
Modern solar software platforms don’t just cut costs — they free capacity, improve customer trust, and give you the agility to adapt quickly to market changes like OBBB. If your tools can’t deliver that, you’re not just missing features — you’re missing margin, growth, and competitive advantage.
📘 Want the full playbook?
This blog is just the starting point. Our new Solar ROI Playbook takes a comprehensive look at the hidden costs draining solar businesses — with real numbers, and the strategies top installers are using to increase speed, accuracy, and profitability.
👉 [Download the full ROI Playbook here]
Featured image by Nick Fewings.
