Aurora Solar
Aerial view of a solar design on a home’s roof in Aurora Sales Mode

Sales proposals you can build your reputation on

Design, quote, and close solar, battery, and home electrification deals in one accurate proposal.

Customer outcomes

Results installers can measure

Reported by Aurora customers in the ROI Playbook.

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98%

proposal-to-production accuracy at MSS

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<10%

change orders at Our World Energy, down from 40%

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<5

minutes to prepare a proposal at Solaris Renewables

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6 hrs

saved per project at New Day Solar

Homeowner web proposal showing current energy costs over 25 years
Solar sales rep showing a homeowner a rooftop solar design on a tablet with Aurora solar proposal software Rooftop solar layout on an aerial view of a home, ready to review with the homeowner in Aurora Sales Mode Pricing summary with solar, storage, and home electrification line items Branded solar and battery proposal for a homeowner Admin settings in Aurora for pricing adders and discounts applied across the whole sales team

Sell with the homeowner, not at them

Design solar and storage live with the homeowner, from the first roof model to the final layout.

Educate with shading analysis, sun path, and LIDAR so homeowners see why the system works.

Adjust the design, price, and financing on the spot.

Send branded proposals homeowners can revisit after you leave.

Scale as you grow: set pricing, templates, and permissions once across your entire team.

Every lost deal hurts Inaccurate proposals cost you twice

For your customers, an inaccurate proposal can mean a surprise price change, or a delayed install.

For your business, it means rework, lost margin, and missed upsell revenue.

And it adds up: 51% of solar contracts never result in an installed system, and most cancellations happen before permits are even submitted.

From address to signature

Start with an address and one bill

Aurora AI builds an accurate 3D model of the roof and shading in under 10 seconds.

Design, price, and finance together

Add storage and upgrades, apply your pricing rules, and compare cash, loan, and TPO side by side.

Present, send, and sign

Share an interactive web proposal, and collect e-signatures with Contract Manager.

One solar design shown in Sales Mode, Design Mode, and a permit-ready plan set

Sell-ready to install-ready

What gets sold is what gets built

Your proposal design carries straight into Design Mode. Designers refine it instead of starting over, verify with drone data, and generate plan sets from the same design.

See Design Mode
Home electrification scenario with an EV charger and efficiency package in a solar proposal

Storage and home electrification

Sell more than solar

Model storage for backup or bill savings, design storage retrofits for existing solar systems, and include electrification upgrades like HVAC and EV chargers in the same proposal.

Explore storage

Automation from design to signature

Aurora AI

Model the roof, place panels, and run shading automatically.

Integrated financing

Quote cash, loan, and TPO options side by side, with any financing you offer.

Contract Manager

Generate contracts from the final proposal and send them for e-signature.

What installers say

Confident businessman with a friendly smile.
  • Colin Gload

  • VP of Sales/Co-founder Lumina Solar
The value add to the sales process was huge because we can actually walk through the design with the homeowner. The customer feels like we’re redesigning and building it with them which lends more credibility to us as a company and makes it seem like we’re not just salespeople.
A smiling man with glasses, wearing a blazer and a blue checkered shirt, with a softly blurred background emphasizing his cheerful expression.
  • Steve Huber

  • Executive Director of Sales, Semper Solaris
I would go as far as to say it’s impossible to scale without a tool like Aurora. It makes sure we’re not pitching things we can’t uphold or making promises we can’t deliver on.
A professional headshot of a man with a subtle smile, wearing a light blue button-up shirt against a neutral background.
  • Joseph Hawes

  • Sales Team Lead, NY State Solar
Because it [Aurora] builds a house for you, it's super simple. You're basically adding the panels and getting the panel count right, and you're done. I could create a proposal in probably like less than three minutes. That’s how great it is.

Frequently asked questions

chevron How quickly do reps learn it?
  • Reps start from an address and one bill, and Aurora AI builds the roof model automatically
chevron Does it work with my financier?
  • Quote any financing you offer, through Aurora's loan and TPO integrations or a custom financing option
chevron Does it connect to my CRM?
  • Yes, through pre-built CRM integrations and the Aurora API
chevron Which plans include Sales Mode?
  • All Aurora plans include Sales Mode
chevron How is Sales Mode different from Design Mode?
  • Reps design, price, and present in Sales Mode
  • Designers refine the same design for install in Design Mode
chevron Does it support storage and battery retrofits?
  • Yes, model solar plus storage and add batteries to homes with existing solar
  • Electrification upgrades like HVAC and EV chargers can go in the same proposal
chevron Is there an extra cost for storage?
  • Storage workflows are included in Aurora Enterprise plans

See Sales Mode in action

Not ready to talk? Take the tour or read the ROI Playbook.

Take The Tour