Mastering the Art of Trust-Based Selling

Content Library Main

Recent Aurora research also showed that 50% of homeowners find it hard to determine which solar contractors are legitimate. Unfortunately, this problem affects all solar contractors, even the ones who are doing things right.

So, what exactly can legitimate solar installers do about this? It’s called “trust-based selling.”

In this guide, you’ll learn:

  • What trust-based selling is
  • How trust-based selling can increase your sales
  • How Aurora’s Sales Mode enables trust-based selling every step of the way

Mastering the Art of Trust-Based Selling