Aurora Solar

Navigating New Horizons

Free virtual summit for solar professionals. Thursday, June 17th, 2025

Register today

Earn up to 3 free NABCEP CEUs**


**Attend full sessions to earn FREE NABCEP CEUs.


Empower 2025

The solar industry continues to face challenges like inflation, interest rate fluctuations, supply chain disruptions, and policy shifts. But you are resilient, constantly identifying opportunities for growth and innovation even in tough times.

Join us for Empower 2025, a free virtual summit on June 17th, to learn the latest trends, challenges, and opportunities to help you drive forward in today's dynamic solar market. Plus, you’ll get practical looks at software solutions to some of your most pressing business challenges.

What to Expect

At Empower 2025, you’ll get:

Inspiring Keynotes: Learn from solar industry experts as they discuss the latest trends, challenges, and opportunities shaping the future of solar energy.

Engaging Roundtables: Listen in on group discussions with leaders from some of the industry's leading companies to learn how they're overcoming challenges and their outlook on the future.

Strategic Sessions: Get insights on the hottest topics touching the solar industry today, including financing, reducing soft costs, automation, and more.  

New Software Innovations: Get a sneak peek at our product roadmap and learn how the latest advancements to Aurora & HelioScope make solar sales, design, and delivery easier and faster than ever before.

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Agenda

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2025-06-17 12:00 pm 2025-06-17 12:00 pm 2025-06-17 11:00 am 2025-06-17 10:00 am 2025-06-17 09:00 am 2025-06-17 08:00 am

Opening Remarks & Keynote

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30 min

We’ll announce our keynote speaker soon. Get ready to hear from an industry expert on why solar is now more important than ever.

Christopher Hopper
Christopher Hopper Co-founder & CEO, Aurora Solar
2025-06-17 12:35 pm 2025-06-17 12:35 pm 2025-06-17 11:35 am 2025-06-17 10:35 am 2025-06-17 09:35 am 2025-06-17 08:35 am

Thriving in the Current Market: Flexible Solutions to Accelerate Business Growth

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45 min

In this session, we’ll share the solutions we’re developing to accelerate your business growth from lead to permit, so you can thrive in the current market.

Patrick Donahue
Patrick Donahue Chief Product Officer, Aurora Solar
2025-06-17 01:20 pm 2025-06-17 01:20 pm 2025-06-17 12:20 pm 2025-06-17 11:20 am 2025-06-17 10:20 am 2025-06-17 09:20 am

Solar Trends for 2025 and Beyond

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60 min

What’s driving homeowners to install solar? What’s holding them back? What can you do to help get them to “yes”? In this session, we’ll explore the latest research to answer these questions and more. You’ll get insights into what homeowners are thinking, how you can help educate them, and where the market may be going.

Jarell Mason
Jarell Mason Strategic Partnerships Manager, Aurora Solar
2025-06-17 02:20 pm 2025-06-17 02:20 pm 2025-06-17 01:20 pm 2025-06-17 12:20 pm 2025-06-17 11:20 am 2025-06-17 10:20 am

5-Minute Coffee Break

2025-06-17 02:25 pm 2025-06-17 02:25 pm 2025-06-17 01:25 pm 2025-06-17 12:25 pm 2025-06-17 11:25 am 2025-06-17 10:25 am

Scaling Smarter: Automation Strategies that Drive Success

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60 min

Successful solar companies don’t just work harder — they work smarter. In this session, we’ll explore the most effective ways solar companies optimize and automate their workflows. We’ll break down real-world examples from businesses of different sizes to see how they’ve tackled some of the biggest challenges and bottlenecks throughout the solar project lifecycle. Whether you’re looking to optimize sales, design, or permitting, you’ll walk away with practical strategies to help take your business to the next level.

Connor Fulton
Connor Fulton Staff Sales Engineer, Aurora Solar
2025-06-17 03:20 pm 2025-06-17 03:20 pm 2025-06-17 02:20 pm 2025-06-17 01:20 pm 2025-06-17 12:20 pm 2025-06-17 11:20 am

5-Minute Stretch Break

2025-06-17 03:25 pm 2025-06-17 03:25 pm 2025-06-17 02:25 pm 2025-06-17 01:25 pm 2025-06-17 12:25 pm 2025-06-17 11:25 am

TPO: What You and Your Customers Need to Know

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60 min

With high interest rates and inflation, TPO is driving more and more solar sales. But, homeowner knowledge has yet to catch up — just 20% said that they would choose TPO to finance their system. This session will discuss how solar companies can bridge this gap, what strategies are best for selling TPO, and what installers can do to demystify solar financing.

Eraj Siddiqui
Eraj Siddiqui SVP, Customer Success & Services, Aurora Solar
2025-06-17 04:25 pm 2025-06-17 04:25 pm 2025-06-17 03:25 pm 2025-06-17 02:25 pm 2025-06-17 01:25 pm 2025-06-17 12:25 pm

Revolutionizing Solar Permit Packages with Aurora’s Instant Plan Sets

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30 min

This 30-minute session will show how Aurora's Instant Plan Sets can transform how you create plan sets. Say goodbye to time-consuming manual data entry and high AHJ rejection rates. With Aurora's Instant Plan Sets, designers can streamline the entire permit package generation process, reducing errors, saving time, and ensuring a hassle-free experience from design to installation.

Olivia Hunter
Olivia Hunter Staff Product Manager, Aurora Solar
2025-06-17 04:55 pm 2025-06-17 04:55 pm 2025-06-17 03:55 pm 2025-06-17 02:55 pm 2025-06-17 01:55 pm 2025-06-17 12:55 pm

Navigating New Horizons – Closing Remarks