What’s driving homeowners to install solar? What’s holding them back? What can you do to help get them to “yes”? In this session, we’ll explore the latest research to answer these questions and more. You’ll get insights into what homeowners are thinking, how you can help educate them, and where the market may be going.

Successful solar companies don’t just work harder — they work smarter. In this session, we’ll explore the most effective ways solar companies optimize and automate their workflows. We’ll break down real-world examples from businesses of different sizes to see how they’ve tackled some of the biggest challenges and bottlenecks throughout the solar project lifecycle. Whether you’re looking to optimize sales, design, or permitting, you’ll walk away with practical strategies to help take your business to the next level.

With high interest rates and inflation, TPO is driving more and more solar sales. But, homeowner knowledge has yet to catch up — just 20% said that they would choose TPO to finance their system. This session will discuss how solar companies can bridge this gap, what strategies are best for selling TPO, and what installers can do to demystify solar financing.