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Weeks-long solar sales process? AI can help shrink it to minutes

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There’s a saying, not sure you’ve heard it before: “A picture speaks a thousand words.” Oftentimes, this is a gross exaggeration. Sometimes, though, it’s pretty accurate.

CertainTeed is a case in point. A subsidiary of Saint-Gobain, and a leading brand and manufacturer of building products, including roofing, siding, insulation, and solar, CertainTeed and their affiliates have more than 6,900 employees and 60 manufacturing facilities throughout the United States and Canada. 

In March of 2023, the company expanded into solar, launching its Solstice® line of solar roofing solutions — Solstice Shingle, an integrated shingle product, and Solstice Panel, a retrofit solar panel.

How did a company of this size, with this history, add a major new product line — and succeed doing it? Well, it wasn’t all smooth sailing.

“Our initial workflow had our solar roofing specialists request third-party designs and use manual spreadsheets,” Mark Stevens, Solar Applications Manager at CertainTeed, explained. “From collecting the homeowner’s information to waiting for the design (and re-designs), the whole process took a sluggish 3 to 4 weeks.”

We all know that, in solar speed (and accuracy) is of the essence, so this workflow was severely hampering their business. 

Rather than spend another 805 words trying to explain, explore the visuals below to uncover the critical steps CertainTeed removed to enhance their solar workflow, and cut their process time from weeks to minutes.

Click the image to get more details.

Aurora equipped CertainTeed with a complete solar sales and design package to launch their new Solstice program. Before Aurora, roofing specialists gathered lead information, manually requested third-party designs, and then returned them for adjustments — a lengthy sequence that unfolded away from the customer and took between 3 and 4 weeks. With Aurora AI, that process was condensed into a 10-minute session, carried out directly in front of the customer.

“Our contractors love to use it because it delivers that high-quality customer experience we want every homeowner to have,” Mark explains. “Instead of taking weeks to send revisions back and forth, the contractor and homeowner can have a more collaborative and transparent conversation, which is critical when you’re making the big decision of going solar.”

Dive into our detailed case study to see the transformative strategies in action.

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