The solar industry runs on technology, whether it’s the panels you’re putting on roofs or the solutions you’re using to sell and design PV systems. The technology that helps power the solar industry is changing quickly, and the processes that worked for your sales team three years ago may no longer compete in today’s market.
This month on the blog and in The Current, we’re focusing on all aspects of solar sales, which technology is certainly a big part of. So far, we’ve taken a deep dive into types of consumer behaviors and how to tailor sales tactics based on them and explored how to avoid common (and costly) mistakes with leads and referrals by using different communication techniques.
To conclude our solar sales month series, in this post we’ll be exploring best practices for teams looking to streamline their sales process and scale in the age of remote and hybrid sales. As part of it, we’ll highlight the best solar software features businesses need to stay ahead of the curve.
You know it’s critical that your solar sales proposals are compelling. After all, they’re the tangible communication of why a customer should choose your company instead of your competitors. But it’s not enough just to know what makes a proposal effective — you also need an efficient process for developing them.
In this article, we share some of the ways you can use templates to make creating the perfect proposal a seamless process.
Inefficiencies cost the average solar project $7,000. Read on to see how you can scale faster and eliminate costly inefficiencies from your sales process.
From essential technologies to creating an effective lead generation strategy, this guide covers all the basics you need to make your remote solar sales process a success.
Choosing your solar software is one of the most important decisions you’ll make for your business. In many cases, choosing the wrong software can stifle your business, while choosing right can help you scale beyond your expectations.
In this guide, we break down the solar software features that work best for sales professionals, plus 13 bonus features that can accelerate your business with smart automations.
To discover how solar installers are adapting to the new economy, we launched our Solar Technology Benchmark Survey. After hearing from over 600 installers about what technology solar installers are using, we decided to write an article highlighting the best technology solar pros should use to boost sales.
Be sure to subscribe to The Current, Aurora’s Friday newsletter, so that you can receive all of our best resources, events, and solar updates straight to your inbox. And stay tuned to find out what our theme will be for next month!
Here are the links to each blog in the Solar Sales series:
- Communication Is Key — How to Lower Your Customer Acquisition Costs
- How to Effectively Engage & Communicate with Your Leads
- From Pitch to Proposal — Strategies to Improve Your Lead-to-Win Rate
Questions about our series or suggestions for what you’d like to see? Drop us an email and let us know.
Featured image by rupixen.com.