It seems like we say it every year, but it feels especially true this time: 2022 was quite a year for solar. The solar industry is faced with the challenges of a potential recession, but is buoyed by the Inflation Reduction Act — complete with the 10-year extension of the solar ITC — and real momentum for clean energy. On the whole, solar installers are geared up to grow their businesses — an optimism that’s one of the things we love most about solar.
But wanting to grow and actually doing it are two different things. This series will highlight resources to help solar installers meet, and exceed, your goals in the coming year and more.
Our first installment focuses on solar sales. Without further ado, here are our top 5 resources to kick your sales into high(er) gear in 2023:
You can’t sell solar if you don’t know who you’re selling to. Our 5 Solar Buyers interactive guide details everything you need to know about the main types of solar buyers: What they care about, why they’re considering solar, and what specific benefits you should include in your pitch.
One thing all great solar sales pros can do is turn solar objections from a “no” into a “where do I sign”. In the Ultimate Guide to Solar Sales Objections, 5 solar sales veterans give you their best answers to 5 of the most common sales objections we hear from homeowners.
Once you’ve read the guide, check out our 2022 Solar Objections Throwdown. Our 5 solar sales experts are back to answer 5 more common objections.
One often overlooked way to increase solar sales is by expanding your offerings into “solar adjacent” products and services. Our Solar Plus: Expanding Your Business With Solar-Adjacent Products session looks at industry trends, tips to get started, and much more.
To close more deals you need two things: to generate more leads, and to convert more of those leads into solar sales. This webinar demonstrates in-depth, with specifics, how tools like Lead Capture AI can help you accomplish both.
BONUS: Learn how to sell with Aurora in 20 minutes and how to generate more (and better) leads in our digital-first world in our Ultimate Solar Sales Bundle. One download, four great resources.
Looking for more? Investigate our Content Library for yourself. There’s something in there for every company, in every stage of growth.
Then see our other posts in the series:
- Streamline operations (coming soon)
- Improve solar leadership (coming soon)
- Commercial and Industrial (coming soon)
With that, we’ll let you get to it. Happy New Year and ABC.
Featured image by Moritz Knöringer.