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The new shape of solar
The solar market is more competitive — and more complex — than ever.
Empower 2026 is a free, one-day virtual summit built to help solar professionals reduce soft costs, refine their financing strategy, and grow with confidence in a post-25D world.
May 14th, 9 AM PST.
Save your spot at Empower 2026
Earn free NABCEP CEUs**
**Attend full sessions to earn FREE NABCEP CEUs.
One industry. One moment.
The old solar playbook was built for incentives and easy demand. That approach no longer works in 2026.
Empower 2026 is focused on what works now: a straighter, more efficient path from homeowner interest to installed system. A model where solar is bought, not sold — powered by transparency, automation, and smarter financing.
This is the new shape of solar.
What to Expect
At Empower 2026, you'll get:
Inspiring Keynotes: Hear from industry leaders with a clear view of where residential solar stands, and what to do next.
Practical sessions for today’s market: Learn how top companies are adjusting sales, financing, and operations to stay competitive.
Strategies to reduce soft costs: See how leading solar companies are protecting margins by cutting delays, rework, and inefficiencies.
Financing clarity for 2026: Get ahead of emerging financing trends, from TPO and loans to pre-paid leases, and learn how to position them confidently.
Sessions
Working Together to Create a Future of Solar for All
In a post-OBBB world, it's more important than ever for the solar industry to come together to champion the need for accessible, resilient, renewable energy. This keynote will highlight the urgency of this moment while outlining a clear path forward, straight from one of the industry’s strongest voices on how solar can lead with resilience, innovation, and impact. This keynote speaker to be announced soon.
A Roadmap to a More Certain Future: Faster Delivery, Customer-Driven Innovation
Uncertainty is the new baseline, from policy and financing shifts to interconnection constraints and rising customer expectations. During this session we’ll share how Aurora is helping to navigate this moment with a product roadmap built for speed, flexibility, and measurable customer impact. You’ll get a transparent look at where we’re investing next, how we’re accelerating delivery with a more nimble approach, and how your feedback is directly shaping what ships and when. You'll leave with a clear view of what’s coming, why it matters, and how it helps your team win in the markets you serve.
Solar in 2026: What Homeowners are Saying — and how Aurora is Addressing it
2026 promises to be another year of great change for the solar industry. From new and improved financing options to increased battery storage attachment, solar is moving into the future fast. Join this session to learn more about what homeowners are saying about solar, what you need to be ready for, and how to make the most of it — backed by data directly from homeowners from our 2026 Solar Snapshot. You’ll also get a sneak peek into Aurora’s product roadmap and how it can help you get ahead.
Beyond Panels: Unlocking Growth with Whole Home Electrification
As margins tighten, growth won’t come from selling just solar. Whole-home electrification is becoming a big opportunity — integrating solar, storage, EV charging, and electrified appliances into a coordinated solution. In this session, we’ll examine how European markets are already making this happen, and what US installers can learn to ramp up quickly. You’ll learn how to position electrification as a natural extension of solar, increase project size and lifetime value, and move from selling systems to designing complete energy solutions.
Prepaid Leases, TPO, and the Future of Residential Solar Finance
With policy shifts and tighter credit reshaping the market, residential solar financing is evolving quickly. Third-party ownership is expanding, and prepaid lease and PPA structures are gaining attention as installers and financiers rethink how projects are funded. In this session, we’ll unpack the latest trends in residential solar financing, explain how prepaid TPO differs from traditional loans and PPAs, and explore how installers can position these options to stay competitive in today’s market.
The Post-ITC C&I Reset: Predictability, Storage, and Execution
C&I isn’t shrinking, it’s reshaping. This session cuts through today’s volatility and examines where C&I economics will stay durable as incentives fade. We’ll show how value is shifting from ITC dependence to predictability, bankability, and execution, and how financing confidence increasingly starts with earlier certainty on design requirements, timelines, incentives, and performance. We’ll cover the trade-offs between smaller and larger projects, as complexity and expectations change with scale, plus the pre-NTP diligence that can prevent late-stage surprises. We’ll also unpack why storage is becoming structural to feasibility, and how interconnection realities and emerging VPP value stacks are changing the playbook.
From Doubt to Design: AI Is Becoming Solar’s Soft Cost Advantage
AI started in solar as a sales assistant. Now it’s becoming a design advantage that directly reduces soft costs. In this session, we’ll unpack the shift from “AI helps close deals” to “AI helps start designs,” as automated 3D modeling and improved post-generation usability in Aurora make it practical for real production workflows. We’ll share what has changed in the technology and workflows to earn designer trust, and how AI-assisted starts are improving speed, consistency, and throughput from the very first draft. We’ll close with a look at what’s coming next and why continued adoption will keep pushing soft costs down.