Aurora is an independent solar marketplace.
There’s no easy, low-pressure way to shop for solar.
No one built a third option. So we did.
Going direct
When you contact an installer directly, you’re talking to one company with one perspective, and their process is built to close. If you want to compare, you’re managing multiple separate conversations, each proposal built on different equipment and assumptions, arriving at different times. Even when you have them all in front of you, the trade-offs aren’t apparent. Which is actually the better value? That work falls entirely on you.
Using a comparison marketplace
Comparison sites bring multiple installers into one place, which solves part of the problem. But the estimates sit behind a contact gate: you provide your name, email, and phone number before you see a single number. Once you do, calls start. By the time you have numbers to compare, you’re already fielding sales calls from multiple directions.
The Aurora marketplace
On Aurora, every estimate is modeled to your own roof and utility rate, so the numbers arrive on the same terms — not proposals built on different equipment and assumptions. Local installers compete for your project, and their offers sit side by side, so you can tell which is actually the better value without that work falling on you. Your name, email, and phone number stay yours until you decide to share them.
We don’t show up at your house with a drill.
Not an installer.
We connect you with local solar companies. They do the physical work.
Not a lead seller.
Your information stays yours. We don’t sell your contact details to whoever’s paying this month. Your email and phone number go only to the installer you choose, if you choose one.
Not a financing company.
Aurora isn’t a lender or a loan broker, and we don’t arrange or recommend financing. We display payment options offered by third parties so you can compare them.
Not a one-size-fits-all estimate.
Your estimate is modeled to your address, electricity bill, and utility rate — not a regional average applied to a generic system.
Three things we built this around.
Your contact details are yours.
Enter your address to get started — that’s what we use to model your estimate. Your email and phone number go only to the installer you choose, only when you’re ready. Aurora doesn’t sell your contact information to every company on the comparison page, or to anyone you haven’t actively selected.
Estimates before contact every time.
You see the full picture before you’re committed to talking to anyone. System size, costs, and available payment options — cash, loan, and lease or power purchase agreement — are priced side by side for your home. Adjust panels, add a battery, and the estimate updates live. Every estimate is modeled to your address, electricity bill, and utility rate, not a regional average applied to a generic system. No account needed. No callback required to get a number.
Installers compete. You decide.
Aurora doesn’t rank installers, endorse any company, or steer you toward a particular offer. Installers on Aurora Marketplace who serve your area present their actual offers. You weigh the whole package — costs, reviews, accreditations, years in business. The decision stays yours; we just make it possible to decide clearly.
“I am a very price-sensitive person, so I was particularly concerned about that — but I was able to do a lot of research [with Aurora Marketplace] on different products to make my decision.”
Over a decade in solar. Built for the homeowner.
Most homeowners have never heard of Aurora Solar, and that makes sense. For more than ten years we’ve made the software that solar professionals use to design and price their systems. More than 7,000 solar companies run on Aurora, from local contractors to the biggest installers in the country, and pros have designed over 20 million solar projects on it. The installer who comes to your home may well use Aurora every day.
We spent that decade watching how solar gets sold, and seeing where the process leaves homeowners guessing. We built the marketplace to change that: a place to see estimates for your home, compare them, and decide on your own time.
Trust is the second-biggest reason homeowners hold back on solar, right after cost. We know because we track it. Every quarter we ask 1,000 U.S. homeowners about their real experiences with solar companies, and we publish what they tell us.
See the latest results
Named a Top GreenTech Company by TIME magazine for three years running.
See what solar costs for your own home.
No account. No contact information required. No sales calls until you’re ready.
Get your estimates