Aurora Solar

Outshine the competition

Boost your web conversion rates and capture higher-quality leads with an innovative, interactive digital lead capture experience.

Lead Capture AI

Get ready to win over your leads

Capture attention – before the competition does

Engage homeowners with a personalized, AI-generated 3D solar estimate: An innovative experience that builds your brand credibility and makes you stand out.

Boost your conversion funnel with higher-quality leads

Capture critical qualification data upfront so you can focus and act quickly on high-quality leads only.

Lower your customer acquisition costs

Streamline qualification and lead routing, reduce the cost of nurturing low-quality leads, and empower homeowners to self-qualify.

Drive highly efficient digital lead conversion with Lead Capture AI

Improve your lead conversion rates with instant 3D solar estimates on your own website

  • 22% Visitors that use Lead Capture AI become a lead, on average
  • Up to 4x Increase in website leads, based on customer results

Embedded qualification questions

Capture key homeowner information directly in the lead capture experience.

- Address and utility bill estimate
- Home type
- Roof type and age

AI-powered 3D solar estimate

Delight homeowners with an interactive 3D model of their home.

- Automated site model and panel placement
- Pan and zoom interactivity
- Environmental and cost savings estimate

Lead management

Manage inbound leads directly from the Aurora app or via API to qualify and route quickly.

- Convert lead to Aurora project
- Deliver lead to other applications

The future of solar starts now


  • Richard Murdocco

  • Vice President of Marketing, NY State Solar
In less than a month utilizing Aurora’s Lead Capture AI, we were able to quadruple our web lead volume, and we see 25% higher set rates from our organic leads compared to those generated through other marketing channels. In my estimation, Lead Capture AI is effective because the tool leverages engaging visuals with readily quantified benefits, helping potential clients understand not only their savings, but what solar would realistically look like on their home.

Explore Aurora

Aurora’s all-in-one software platform empowers every team to deliver across every touchpoint in the customer journey.

Sales Mode

Sales Mode’s guided workflows and simple swipe interactions make selling solar a breeze.

Aurora AI

An address and one month’s utility bill are all you need to instantly generate a 3D home solar design for your customer.

Contract Manager

Raise your sales game with auto-populated contracts and a fully integrated e-signature system.

Design Mode

Accurately design systems from anywhere with the most powerful 3D CAD suite on the market.

Related Resources