The solar industry and the broader electrification movement have a significant opportunity to work together more closely. Roofers, HVAC professionals, and electricians can all play a critical role in expanding customer interest in solar, just as solar sales reps can increase customer awareness in whole-home electrification opportunities. So, how can we work with other industry professionals to remove barriers to electrification and solar? This panel will focus on home and building-owner misconceptions about electrification, communications and sales tactics to promote electrification to homeowners, and the future of electrification in the face of increased pressure on the grid, storage uptake, and climate events. NABCEP Credits: 1 CEU for PVIP or PVTS or RE (Renewable Energy Elective)

There’s a lot going on in the residential solar industry. The headwinds (still-high interest rates, new net-metering policies) and tailwinds (incentives, falling hardware prices) are stronger than ever. And that’s before mentioning the increased scrutiny installers are under around trust and good business practices. It’s one thing to know about these trends in the abstract, but how do they affect business on the ground, and more importantly, what can you do about it? In this panel, we’ll see what solar leaders from across the industry are doing. They’ll share their expertise, strategies for succeeding in the current market, thoughts on what’s coming next, and more. NABCEP Credits: 1 CEU for PVTS or RE (Renewable Energy Elective)

The world faces an unprecedented increase in energy demand in the coming decades. This means innovative technologies like AI will be critical to helping us optimize energy production and use. No one knows this better than Steph Speirs, CEO of Solstice. Her team has been building a machine learning model to increase demand for community solar by finding a more accurate way to qualify customers. Join us for a fireside chat between Steph and our own Rachel Liddell, Senior Product Manager for Aurora AI, as they discuss AI’s transformative role in the solar industry, its economic and environmental impacts, and how it will help contribute to a more sustainable energy future for all. NABCEP Credits: 1 CEU for RE

The commercial and industrial sector is poised for significant expansion, fueled by decarbonization goals and incentives from the Inflation Reduction Act. Central to this transformation is the IRA’s introduction of transferability for tax credits, a game-changing mechanism that empowers solar professionals to accelerate project financing and construction. In this session, we'll explore how to leverage transferability and other IRA features to seize unparalleled opportunities for sustainable growth. Our panel of experts will shed light on overcoming common challenges, optimizing project efficiency through advanced data analytics and AI, and drawing on transferability to revolutionize project funding. NABCEP Credits: 1 CEU for PVTS or RE

Join our fireside chat with Pete Cleveland, VP of Solar Business at EagleView, and our Director of Partnerships, Kyle Kelly, as they discuss our transformative partnership. Learn how EagleView’s aerial imagery and property data, integrated with Aurora’s solar design software, enhance service offerings to empower our customers by improving project scoping, reducing errors, and accelerating timelines. This collaboration boosts profitability and customer satisfaction. Discover how EagleView's high-resolution data gives solar professionals a competitive edge, providing strategic insights on maximizing efficiency and driving growth. Participate in an interactive Q&A session to explore how these tools meet the specific needs of solar professionals and homeowners, ensuring better outcomes for all involved. NABCEP Credits: 1 CEU for PVTS or RE

New to Aurora or HelioScope? Join us for a high-level overview of Aurora Solar’s products to learn how to drive business growth using our AI-powered solar sales and design software. Our team of experts will perform demos every half hour and answer questions live across four concurrent workshops:

• Aurora: Design Mode for Residential Design
• Aurora: Sales Mode for Residential Sales